Friday, May 09, 2025

Sandeep's Quest for Virtual Stardom

**Sandeep’s Quest for Virtual Stardom**

In the bustling chaos of Kolkata, where trams creak along tracks older than most of the city’s dreams, Sandeep Chatterjee, or “Sandy” to his Instagram followers (all 12,347 of them, thank you very much), was chasing a peculiar kind of fame. Not the kind that gets you a statue in Madame Tussauds, but the kind that earns you a blue tick on social media and the occasional free plate of momos from a local food stall desperate for a shoutout. At 27, Sandeep was the proud heir to four crumbling flats in North Kolkata, their rent just enough to keep him afloat while he pursued his true calling: becoming an *influencer*.

Sandeep’s journey began innocently enough. One monsoon afternoon, bored and scrolling through Instagram, he stumbled upon a video of a guy balancing a dosa on his nose while riding a unicycle. The video had 1.2 million views. “If this clown can get famous,” Sandeep muttered, wiping chai off his phone screen, “so can I.” And thus began his descent into the rabbit hole of likes, hashtags, and the relentless pursuit of *content*.

His early posts were modest—pictures of his morning paratha with the caption “#FoodieVibes” (23 likes, mostly from cousins), a blurry shot of a tram with “#KolkataDiaries” (17 likes, including one from a bot named SexyKitten_69). But Sandeep dreamed bigger. He watched YouTube tutorials on “How to Go Viral” and read blogs about “10 Hacks to Hack the Algorithm.” The internet told him he needed a *niche*. Food bloggers were a dime a dozen, fashion influencers needed actual style, and travel vloggers required, well, travel. Sandeep settled on “Kolkata’s Quirky Chronicles,” a vague theme that let him post anything from hand-pulled rickshaws to stray cats napping on temple steps.

The pressure to stand out, however, was real. Sandeep spent hours doomscrolling, watching influencers leap off cliffs in slow motion or dance in front of moving trains. “Maybe I should hang from a Howrah Bridge cable,” he mused one night, only to immediately picture himself slipping into the Hooghly River. Courage, it turned out, was not his forte. He tried safer stunts—like hopping across a busy street on one leg—but chickened out when a scooter nearly clipped his other leg. “Content is hard,” he sighed, posting a selfie with a pigeon instead (#CityVibes, 42 likes).

Then came the Instagram agencies, slithering into his DMs like digital snake charmers. “Boost your followers! Get 10K likes for just ₹5000/month!” they promised. Sandeep, flush with rent money and desperation, bit the bait. Overnight, his follower count skyrocketed. His tram photos now had 3,000 likes, his rickshaw reels 5,000 views. “I’m finally making it,” he told his mirror reflection, ignoring the fact that half his new followers had usernames like “Follow4Follow_420” and zero posts.

But the virtual high came with a cost. Sandeep was glued to his phone, refreshing every platform—Instagram, Facebook, Telegram, even X, where he posted profound thoughts like “Kolkata’s soul is in its chaos #Deep” (2 retweets, both from bots). His real friends, busy with their 9-to-5 jobs at IT firms or family businesses, had no time for his posts. “Bro, I saw your reel,” his childhood friend Arjun lied during a rare meetup. “Cool stuff.” Sandeep fumed silently. *Cool stuff?* That reel took three hours to edit, complete with a trending Punjabi song and a slow-mo pan of a tram’s wheels. Ungrateful philistines.

At home, his parents were no help. “You’re so talented, beta,” his mother cooed, serving him aloo paratha. “Everyone loves your photos.” Sandeep wasn’t so sure. He’d read an article titled “The Passion Trap: When You Love Something You’re Terrible At.” It hit too close to home. What *was* his talent? He wasn’t funny enough for comedy, handsome enough for modeling, or reckless enough for stunts. His most viral post (7,892 likes) was a fluke—a video of a monkey stealing a samosa from a street vendor. The monkey, not Sandeep, was the star.

One evening, as he sat on his balcony overlooking the noisy street, Sandeep had an epiphany—or maybe it was just the rum he’d sneaked from his father’s cabinet. “What if I’m chasing the wrong thing?” he wondered. His virtual friends cheered his every post, but they’d vanish the moment he stopped paying the agency. His real friends, meanwhile, were drifting away, tired of his rants about algorithms and engagement rates. And the scams—oh, the scams. Last week, a “brand collaboration” turned out to be a shady scheme to sell herbal weight-loss tea. Sandeep had nearly sent them his Aadhaar card before his cousin stopped him.

The next morning, Sandeep made a bold move. He posted a reel—no filters, no trending audio, just him sitting on a tram, talking to the camera. “I’m Sandeep, and I’ve been trying to be someone I’m not. I thought being an influencer meant doing crazy stuff for likes. But maybe it’s about being real. So, here’s me, just a guy from Kolkata who loves trams and overthinks everything. Stick around if you want. Or don’t. I’m cool either way.” He braced for a flop.

To his shock, the reel got 1,200 likes—real ones, from real people. Comments poured in: “Bro, this is so relatable!” “Love the honesty!” Even Arjun texted: “Finally, a post that feels like you.” Sandeep grinned. Maybe he wasn’t destined to be the next big influencer. Maybe he didn’t need to be. For the first time in months, he put his phone down and went for a walk, watching the city’s chaos unfold without a hashtag in sight.

And somewhere, a pigeon cooed, blissfully unaware of its missed shot at stardom.

5 comments:

विजय जोशी said...

This story belongs to everyone of us, as we all have a sandeep inside looking for likes. Very interesting. So heartfelt congratulations. Kind regards

G G Subhedar said...

The present state of the young generation has been very well brought out in this story... Thanks....

samaranand's take said...

Thanks dear Vijay,true we all look forward for a pat on the back !

samaranand's take said...

Thanks dear Subhedar, It is the story of mobile driven youth of today !

Zindagi Mulakaat said...

Interesting insta initiative😃 I can relate as I too hv begun just for experience sharing without niche knowledge….. just relatable to those who can n need the stuff. Daisy